Home » Content 5 » 34. Gamification for Good

34. Gamification for Good

Gamification can be used for social good.

  • Unique challenges for gamification in the social good arena and some interesting opportunities or techniques that seem to work more effectively for these kinds of applications
  • Valuable to see the range of applications in the world

What’s Different?

  • Inherent relatedness
    • One of the 3 components of intrinsic motivation under Self Determination Theory
    • Something involved that is bigger than the individual
    • Making it meaningful for people to act on their own to engage in the activities
  • Rewards for doing good?
    • There exist danger that gamification puts a premium on doing things for the short term reward, leading to less beneficial activities
  • Behavior change
    • About people doing something they already want to do
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